Our recent survey puts smartphone ownership at more than half (54%) of the adult population. If they search for your business on their handset and can’t get the information they need then their business is lost to you. Here, we give our top tips for retailers for how they can profit from the smartphone phenomenon.

Heinz BBQ, the iPhone and Android app developed by Púca in conjunction with partners OgilvyOne Dublin on behalf of Heinz Ireland received three awards at The Appys last Thursday night including Best Overall Android app.

The event, sponsored by Carphone Warehouse, is designed to highlight and honour the best and brightest in application development for smart-phones, tablets and social media platforms.

Púca has worked with Dublin ad agency, Bloom, to create an integrated digital campaign that combines a cutting edge Mobile Voucher system with Facebook for Irish Distillers’ brand, West Coast Cooler.

Click here to read the full story in our Autumn Newsletter.

• Ireland has embraced the smartphone with the iPhone still leading the way
• Almost 75% of smartphone users are willing to share their location with a brand under certain conditions.

Market research commissioned by leading Irish mobile solutions provider Púca shows that despite the downturn, demand for the latest smartphones amongst adults remains strong with more than half (54%) claiming ownership of a smartphone.  

Available for both iPhone and Android, this app has absolutely everything you need to plan the perfect BBQ!

Meteor, Three Mobile, Vodafone and O2 through the Irish Cellular Industry Association (ICIA), have joined forces to help millions of people in East Africa by facilitating text donations.

Púca develop iPhone app for Eumom

Púca's Spring newsletter brings you all our latest news on iPhone and Android apps, SMS, and much more.