MEDIATOR PLATFORM

Púca Mediator is a state-of-the-art mobile software platform designed and developed in-house by Púca. Open standards based and fully J2EE compliant, it allows for mobile campaign management and tracking across a range of mobile technologies and applications.

 

PúcaMediator integrates data from a variety of sources including mobile networks, retail, advertising and direct marketing channels. It allows a single view of each mobile customer across multiple types of mobile interactions enabling the creation of sophisticated 1:1 mobile marketing and communications programs.

 

Key features include:
 

  • Campaign Management
     
  • Data Capture
     
  • User management and CRM
     
  • Ad serving and tracking
     
  • SMS, WAP and Card Payments
     
  • M-Coupons and Ticketing
     
  • Multiple API’s for integration with external applications and services