Boots Pharmacy 'Swine Flu Prevention' campaign goes mobile

As part of Boots Pharmacies 'Swine Flu Prevention' campaign, Púca has developed a mobile internet site which provides the general public with information on Swine Flu prevention and enables users to search by location for their local Boots Pharmacist.

The Boots mobile site is supported by a heavyweight, targeted mobile advertising campaign across Vodafone Live!, O2 mobile internet and m.RTE.ie, which us proving to be very effective.

In addition, Boots will now be incorporating SMS direct response into their advertising, enabling consumers to interact with traditional advertising to receive location specific information on Boots Pharmacies via SMS.

Based on the success to date, Púca is working on further campaigns and additional mobile marketing opportunities for Boots in cooperation with its creative agency Ogilvy Interactive.

To check out the Boots Mobile site, simply text BOOTS to 51500

To find out more about Púca please contact us on +353 1 499 5090 or email info@puca.com