miller logo2

Miller Genuine Draft - It's Miller Time!

29th July 2011
Kicking off at 8pm on Friday July 1st, pub-goers the country over were invited to get up, get out, and explore the potential of the city at night. 
 
Bars across Ireland hosted a competition for 170 lucky winners and a friend the chance to tap into that feeling that ‘tonight, anything can happen' and win a trip to the paradise island of Ibiza itself on a special flight the very next day!

Miller Genuine Draft (MGD) whisked the winners off to Ibiza, the home of some of Europe's most famous clubs, giving the Irish winners a truly unforgettable night. The Miller Time crew hosted the lucky winners in style, giving them the chance to join sun-soaked revelers on the dance floor, worship at the altar of those world famous DJ's, and experience those unforgettable floor fillers at Es Paradis Club, one the most exclusive clubs in the Mediterranean. 
 
Miller promotional staff were on hand to gather entries in Dublin, and customers around Ireland were also invited to join in the fun by texting a their pub code and an answer to a question. Púca hosted the SMS competition and provided a secure  online report of all entries by venue so that winners could be selected on the night.