Púca have helped Rehab Lotteries launch Rehab Mobile, Ireland's first mobile lottery with a €1 million prize fund.

Players of Rehab Mobile will be exercising their thumbs in all kinds of unusual places in an attempt to reveal instant cash prizes of up to €10,000 and sun holidays worth €2,500.

Ulster Bank are working with Púca to add a mobile element to the promotion of the Belfast Festival at Queen’s (16th – 31st October).

Two SuperValu stores in Cork (Caulfield’s) have just launched the Saver Alerts SMS Club. Greenhouse, the Cork-based marketing agency behind the campaign for SuperValu wanted to find a way of not just increasing in-store traffic & sales, but also building up a customer database and reward loyal customers with SMS offers. Club members will be the first to know about special deals and offers before they have even hit the shelf!

To promote Bacardi B-live music events, Edward Dillon, who distribute the brand in Ireland, are running to a mobile based competition to win tickets to both Oxegen and The Electric Picnic.

To amplify Heineken’s involvement with Festivals & Gigs, Heineken is running a txt2win campaign throughout the summer months. Ground Marketing, the advertising agency behind the Heineken Gigs promotion, wanted to use mobile marketing to complement Heineken’s association with Music and promote the Heineken Green spheres “Global Gigs” give-away.

ONE, the charity organisation co-founded by Bono to fight extreme poverty, is running an SMS recruitment drive for new members. The campaign is being promoted as part of the U2 360° tour and ONE partnered with Púca for the Croke Park concerts.

To increase brand awareness and promote Bavaria Pils as a premium beer, Bavaria ran an instant win promotion from Nov 08 – July 09. The Gleeson Group, who distribute Bavaria in Ireland, wanted to establish a long-term dialogue that drives people to try the beer, thus increasing sales and building a mobile database of opted-in customers.

To promote it’s “Summer of Sport” campaign and drive in-store sales, Mars, in conjunction with Lifestyle Sports, is offering consumers the chance to win Lifestyle Sports vouchers everyday in June, July and August. Vouchers range from €20 up to €500,  worth €20,000 in total!

As part of a campaign to promote broadband services for Irish telecommunications provider, Eircom, Púca has developed a mobile internet site allowing people to search and locate over free 1,000 WiFi hotspots by county or postcode.

As official sponsors of the Irish Open, 3 wanted to develop a marketing campaign to bring the sponsorship to life, drive people into their retail stores, collect consumer data and feedback, and promote 3's Postpay, Prepay and mobile broadband offerings.