3 Irish Open Golf Challenge Mobile Campaign

As official sponsors of the Irish Open, 3 wanted to develop a marketing campaign to bring the sponsorship to life, drive people into their retail stores, collect consumer data and feedback, and promote 3's Postpay, Prepay and mobile broadband offerings.

The 3 Irish Open Golf Challenge is a high profile national roadshow featuring an outdoor golf simulator game near key retail locations, where players can test their golf skills and win prizes that can be redeemed in store and online from 3irishopen.ie

Working in partnership with 3's advertising agency Irish International Proximity, Púca developed an integrated mobile and web mechanic whereby players' scores are submitted via SMS to receive a response SMS containing a unique prize code. Winning prizes can be redeemed in store and online by entering the SMS prize codes into a dedicated campaign website, which captures key customer data and validates the winning codes.

In addition, the general public can freetext GOLF to 50100 for a chance to win tickets to the Irish Open Championship. The campaign has been highly successful to date, creating a huge PR buzz, in store sales promotion and generating a significant database of prospective customers for 3.  

All data is captured, reported and provided to the client daily via a secure log-in.  

"This is a great example of how mobile marketing, when closely integrated with Online and Point of Sale can support, enhance and reinforce promotional activities", according to Malcolm Fogarty, Head of Client Services at Púca.  

To find out more about Púca please contact us on +353 1 499 5090 or send an email info@puca.com